Understanding and Enhancing the Community Value of Traditional Retail Markets in UK Cities, 2018-2020

Gonzalez, Sara and Taylor, Myfanwy and Wilkinson, Rosemary and Newing, Andy and Buckner, Lisa and Clarke, Graham and Waley, Paul and Watson, Sophie and Northrop, Frances and Bua, Adrian and Savage, Christopher (2021). Understanding and Enhancing the Community Value of Traditional Retail Markets in UK Cities, 2018-2020. [Data Collection]. Colchester, Essex: UK Data Service. 10.5255/UKDA-SN-855090

Traditional Retail Markets (TRM) have played a significant role in UK’s towns and cities for centuries but their central community role is threatened by radical changes in retail trends, public sector cuts and, more recently, the increased pressures created by the COVID-19 crisis. Our study provides a new way to understand the community value which traditional markets offer, which we have defined as constituted by three interconnected dimensions: 1. Economic: TRMs as places that provide affordable food, products and services as well as create opportunities for low-cost business start-ups. 2. Social: TRMs as platforms for social mobility and the development of community ties and trust leading to better social inclusion. 3. Cultural: TRMs as spaces for experiencing a diversity of cultures and ethnicities and provide a sense of place for migrants, ethnic minorities and generally vulnerable citizens.

Between February 2018 and September 2021, this project has collected and analysed qualitative and quantitative data to propose a new understanding of the community value that markets can bring about. In addition to reviewing industry, academic, community, media and policy publications to understand the current national and international public discourse around traditional markets, we developed a mixed methods, collaborative and action-oriented research approach. We interviewed over 50 experts and ran workshops with policymakers, market traders, market operators and managers, and representatives from charity organisations and community groups. In order to gain an in-depth understanding of market users’ experiences, we surveyed 1500 market users and run 6 focus groups in three case-study markets: Bury Market, Grainger Market, and Queen's Market.

To extend the potential of this study and have a real societal impact, we have co-produced our research with non-academic partners from the TRM sector (National Market Traders Federation, NMTF) and experts in community economics (New Economics Foundation, NEF). In this way, we have developed usable outputs and tools to support the work of all the groups we have worked with.

Data description (abstract)

This dataset has been supplied by the project ‘Understanding and Enhancing the Community Value of Traditional Retail Markets in UK cities’ (Project Reference: ES/P010547/1) conducted by the University of Leeds, the Open University, the National Market Traders Federation, and the New Economics Foundation. The dataset contains interview transcripts, workshop notes, and focus group transcripts that are applicable for qualitative analysis, and survey data that is applicable for statistical analysis.

The qualitative dataset includes transcripts of interviews, workshops, and focus groups about the community value of Traditional Retail Markets (TRM); the context and particularities of Bury Market, Grainger Market, and Queen’s Market; and the market users’ everyday life experiences of these three markets. The quantitative dataset includes the responses of Bury Market, Grainger Market, and Queen’s Market users regarding the economic, social, and cultural value of these markets from a user perspective.

Supporting documentation for the qualitative data includes a Data listing, Information sheets, Consent forms, and Topic guides (Full list in ReadMe file). Supporting documentation for the quantitative data includes Recruitment leaflets, Information sheets, Questionnaires, and Variables description (Full list in ReadMe file). More information about the project can be found at https://trmcommunityvalue.leeds.ac.uk/.

Data creators:

Creator Name	Affiliation	ORCID (as URL)
Gonzalez Sara	University of Leeds	https://orcid.org/ 0000-0003-3958-2119
Taylor Myfanwy	University of Leeds
Wilkinson Rosemary	University of Leeds
Newing Andy	University of Leeds
Buckner Lisa	University of Leeds
Clarke Graham	University of Leeds
Waley Paul	University of Leeds
Watson Sophie	Open University
Northrop Frances	New Economics Foundation
Bua Adrian	De Montfort University
Savage Christopher	National Market Traders Federation

Sponsors:

ESRC

Grant reference:

ES/P010547/1

Topic classification:

Housing and land use
Trade, industry and markets
Social stratification and groupings
Society and culture

Keywords:

TRADITIONAL RETAIL MARKETS, RETAIL TRADE, RETAIL OUTLETS, RETAIL SERVICES, URBAN CENTRES, URBAN COMMUNITIES, URBAN PLANNING, URBAN REGENERATION, ECONOMIC VALUE, SOCIAL VALUE, CULTURAL VALUE, LOCAL COMMUNITY FACILITIES, COMMUNITY COHESION, COMMUNITY VALUE, BURY (DISTRICT), NEWCASTLE UPON TYNE (DISTRICT), NEWHAM LONDON BOROUGH

Project title:

Understanding and Enhancing the Community Value of Traditional Retail Markets in UK cities

Alternative title:

Traditional Retail Markets Community Value Survey Data

Grant holders:

Dr Sara Gonzalez

Project dates:

From	To
19 February 2018	31 September 2021

Date published:

30 Sep 2021 16:28

Last modified:

30 Sep 2021 16:28

Coverage and Methodology

Collection period:

Date from:	Date to:
1 July 2018	30 April 2020

Geographical area:

England, United Kingdom; Barcelona, Spain

Country:

United Kingdom, Spain

Spatial unit:

Administrative > Countries
Administrative > London Boroughs
Administrative > Local Authority Districts
Postal > Postcode (Area)

Data collection method:

Interviews were conducted with key informants with TRM responsibilities at the UK local and national level, as well as with TRM international experts; workshops with market managers and traders were held as breakout sessions during the NABMA and NMTF annual conferences (September 2018 and April 2019 respectively); and the workshop with campaigners was organised by the research team in November 2018. (See below for the objectives of each set of semi-structured interviews).

The research team developed a set of criteria to select three case study markets. These criteria stated that these three markets should be large enough to support a 500-customer survey, have strong economic, social, and cultural roles and serve a diversity of customers. The team also selected markets in which both the operator and traders were interested in and broadly supportive of the research.

Survey design was undertaken by the research team, in consultation with Fieldwork Assistance, an independent market research agency. Survey piloting took place in January and February 2019. The final data collection was conducted on behalf of the University of Leeds by Fieldwork Assistance.

Fieldwork Assistance collected data from up to 500 market users (denoting customers/visitors) in each market, capturing a representative sample in terms of age, gender, and ethnicity based on the best available data. At Bury Market, the survey was conducted over 30 days in March 2019; at Grainger Market, the survey was conducted over 15 days during March 2019; and at Queen’s Market, the survey was conducted over 15 days during March and April 2019. Data collection was conducted across the full range of days and hours that each market is usually open.

At Queen’s Market, recruitment leaflets, information sheets, and the survey questionnaire were translated and interpreted into Bengali, Gujarati, and Urdu to secure the participation of Asian women who either did not speak English and/or would not otherwise have spoken in public to an unknown fieldworker at Queen’s Market. Interviewers were accompanied by interpreters that were recruited through the support of a local community group in Newham.

Gender, age, and ethnicity quotas were established to recruit survey participants as follows:

a) At Bury Market: Female: 70%, Male: 30%; 18-30 years: 10%, 31-49 years: 25%, 50-59 years: 15%, 60-69 years: 35%, 70+ years: 15%; White: 90%, Non-white: 20%.
b) At Grainger Market: Female: 70%, Male: 30%; 18-30 years: 15%, 31-49 years: 20%, 50-59 years: 10%, 60-69 years: 35%, 70+ years: 20%; White: 90%, Non-white: 20%.
c) At Queen’s Market: Female: 70%, Male: 30%; 18-30 years: 5%, 31-49 years: 15%, 50-59 years: 30%, 60-69 years: 30%, 70+ years: 20%; White: 20%, Asian: 55%, Black: 25%.

Two 90-minute focus groups were also organised at each case study market, with survey respondents selected from typically underrepresented or vulnerable user groups, which wider academic research tells us benefit most from the community value of markets:

a) At Bury Market: one focus group was run with market users over 50 years old and a second focus group with market users living in relatively more deprived areas.
b) At Grainger Market: one focus group was run with market users over 50 years old and a second focus group with market users living in low-income neighbourhoods.
c) At Queen’s Market: one focus group was run with female market users who described their ethnic group as Asian or Asian British and a second focus group with market users who described their ethnic group as Black or Black British.

Observation unit:

Individual, Organization, Geographic unit, Group

Kind of data:

Numeric, Text

Type of data:

Qualitative and mixed methods data

Resource language:

English, Spanish, Bengali, Gujarati, Urdu

Access and Administration

Data sourcing, processing and preparation:

According to the preferences of contributors, the data have been pseudonymised and anonymised and checked for ethical compliance and consistency by the research team as part of the data preparation process. This research obtained ethical approval from the University of Leeds: Ref: AREA 17-116. The data collection can be accessed through the Consumer Data Research Centre portal (https://data.cdrc.ac.uk/dataset/traditional-retail-markets-community-value-survey-data). Those wishing to access the data will be asked to register with the CDRC and submit an initial proposal for assessment prior to the use of data. Please refer to the ReadMe and Data Profile files for a detailed description of the dataset.

Rights owners:

Name	Affiliation	ORCID (as URL)
Gonzalez Sara	University of Leeds	https://orcid.org/ 0000-0003-3958-2119

Contact:

Name	Email	Affiliation	ORCID (as URL)
Gonzalez, Sara	S.Gonzalez@leeds.ac.uk	University of Leeds	https://orcid.org/ 0000-0003-3958-2119
Tellez Contreras, Leon	l.f.tellezcontreras@sheffield.ac.uk	University of Sheffield	Unspecified