The impact of sexualised images on thoughts, perceptions, and behaviours

Weger, Ulrich (2018). The impact of sexualised images on thoughts, perceptions, and behaviours. [Data Collection]. Colchester, Essex: Economic and Social Research Council. 10.5255/UKDA-SN-850744

Data description (abstract)

Sexualised images are widespread. In three studies we will examine how these images effect men's perception of 'real' women.
In Study 1 we will experimentally manipulating men's exposure to sexualised images and examine the impact on interactions with a real woman. Men will be exposed to sexualised or non-sexualised images and then interact with a real woman. We predict that men exposed to sexualised images will objectify the real woman.
In Study 2 we will examine whether the belief that these images are harmless is widespread.
In Study 3 we will explore the role of information and perspective-taking in reducing these negative effects. Men will come to the lab and be exposed to sexualised images. Half the men will receive detailed information about the harmful effects; half will not. Then, half the men will engage in a perspective-taking activity; half will not. Men will then interact with a woman and we will measure objectification. This will tell us if information and perspective-taking reduce the effect of sexualised images.
This research is relevant to the government's aim of reducing violence and mistreatment of women and girls. Sexualised media has been identified as a key contributor to such violence (DSCF Report, 2009).

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