This dataset contains a spreadsheet with the participant's alias together with some political 
and socio-demographic data and the anonymised pre-election transcripts. There are twenty-four 
transcripts in the dataset, one set are in Word and the other in OpenDocument Text. Files are 
named according to who participated in the focus group or interview. Each transcript contains 
a table with some basic sociodemographic and political data on the participants.

Participants participated in an icebreaker and were asked their opinions on the snap election, 
the party leaders, what considerations were going into their vote choice, and impressions of the 
campaign. If there was time or it was not discussed, they were asked which campaign messages 
stood out to them and their views on tactical voting. 

All participants’ names were changed to a permanent alias that allows them to be tracked across 
elections and any direct or indirect identifiers removed to protect their anonymity.  The 
transcripts were then formatted to create two levels of headings: topics and aliases. This is 
designed to help researchers more easily find the information they need. Please be aware that 
while topic headings have been added to the transcripts, participants sometimes provide information 
that anticipates later questions or provide additional information to a prior question later in the 
discussion. If you are interested in a particular topic, we encourage to review the entire transcript 
to capture all the relevant data. 

Reporting conventions used     

We have used ** to indicate words, phrases or sentences which we could not hear.     
Italic font indicates we have taken a guess at a word/name etc.      
Words in parentheses {} indicate physical gestures or what can be heard on the tape but cannot be 
clearly articulated into specific words.      
Removal of direct and indirect identifiers are set off with + word +  

On copyright and attribution  

Copyright of this transcript belongs to Drs Thom Oliver, Edzia Carvalho, Kristi Winters. Individuals 
may re-use this document/publication free of charge in any format for research, private study or 
internal circulation within an organisation. You must re-use it accurately and not present it in a 
misleading context. You must acknowledge the authors, the Qualitative Election Study of Britain project 
title, and the source document/publication.  

Recommended citation:   

Oliver, T., Carvalho, E., and K. Winters. 2024. 'The Pre-Election Qualitative Election Study of 
Britain 2024 Dataset', version 1.0. Last accessed Date of website visit. Available at: 
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