Membership
1 = Paignton
2 = Bristol

Zoo Membership (yes no)
1 = Zoo Member
2 = Non-member

Zoo they are a member of 1
0 = No zoo membership
1 = Bristol
2 = Dartmoor wildlife park
3 = Edinburgh zoo
4 = Jersey Zoo
5 = Newquay zoo
6 = Paignton zoo
7 = Sparkwell wildlife park
8 = Slimbridge
9 = Chester

Name of first attraction
35 = Cornish Shire Horse Centre (and adventure park)
36 = Crealy Adventure Park (2 parks one nr Exeter)
44 = Avon Valley Country/Wildlife Park (Keynsham)
49 = Coombe Martin Dinosaur and Wildlife Park (North Devon)
70 = Brent Lodge Animal Centre (Hanwell London)
71 = Buckfastleigh butterfly farm and Otter Sanctuary
76 = New Forest Otter and Owl Wildlife Sanctuary
79 = Weymouth Seal Sanctuary (sea life centre)
87 = Plymouth Aquarium (National Marine Aquarium)
93 = Birdland Park (bird world) (Bourton-on-water)
95 = Harewood House (country house and bird garden)
96 = National Bird of Prey Centre (Newent, Gloucestershire)
97 = Paradise Wildlife Park (bird paradise Hayle, Cornwall)

Score given to first attraction
0 = No score given
1 = Poor
2 = Not very good
3 = Good
4 = Excellent

Frequency of visits to first attraction
0 = No Frequency Recorded
1 = 1 to 4 Visits
2 = 5 to 10 Visits
3 = Over 10 Visits

Seasonality of visits to first attraction
0 = No seasonality given
1 = Mainly in Summer
2 = Mainly in winter
3 = All year round

Score given to second attraction
0 = No Score Listed
1 = Poor
2 = Not very good
3 = Good
4 = Excellent

Seasonality of visits to second attraction
0 = No Seasonality Given
1 = Mainly in Summer
2 = Mainly in winter
3 = All year round

Seasonality of visits to third attraction
0 = No Seasonality Listed
1 = Mainly in Summer
2 = Mainly in winter
3 = All year round

Score given to sixth attraction
0 = No score listed
1 = Poor
2 = Not very good
3 = Good
4 = Excellent

Frequency reading name signs
1 = Never
2 = For some exhibits
3 = For most exhibits
4 = For all exhibits

Classifying animals according to their species
1 = Not at all important
2 = Slightly Important
3 = Moderately Important
4 = Very important

Frequency of visits to animal sanctuaries
1 = Never
2 = Less than once a year
3 = About once a year
4 = A few times every year
5 = About once a month
6 = More than once a month

Favourite Leisure Attraction 1
0 = No Favourites Listed
1 = Animal sanctuaries
2 = Aqariums
3 = Bingo halls
4 = Botanic gardens
5 = Cinemas
6 = Circuses
7 = Historic Monuments
8 = Museums
9 = Pubs or clubs
10 = Safari parks
11 = Shopping centres
12 = Sports centres
13 = Theme parks
14 = Zoos
15 = Other

Time spent listening to radio
1 = No time
2 = 1-30 minutes
3 = 31-60 minutes
4 = 61-120 minutes
5 = 121-180 Minutes
6 = Over 180 minutes

Daily Express
0 = Do not read
1 = read

People who do not read papers
0 = Do read a paper
1 = Do not read a paper

Chat and Discussion
0 = Do not regularly watch
1 = Regularly watch

Other programme categories 1
0 = No Other Programmes Listed
1 = Programmes about children e.g. 'Child of our time'
2 = Ballet
3 = Classical Music
4 = Crime
5 = DIY
6 = Quizzes
7 = Reality tv
8 = Cbeebies
9 = Young Children's Educational
10 = Other

Favourite tv programme 1
0 = No Favourites Selected
1 = Chat and discussion
2 = Comedy
3 = Drama and stories
4 = Films
5 = Game shows
6 = Music
7 = Sci-fi
8 = Soaps
9 = Sport
10 = Cartoons
11 = Comedy
12 = Drama
13 = Factual programmes
14 = Music and celebrity
15 = Adult learning
16 = Arts
17 = Documentaries
18 = History
19 = Nature and animals
20 = Religion and beliefs
21 = Schools
22 = Science and Technology
23 = Business and money
24 = Current affairs
25 = News and weather
26 = Politics
27 = Consumer
28 = Food
29 = Gardening
30 = Health
31 = Homes
32 = Leisure and travel
33 = Other

Favourite nature programmes 1
22 = Bristol Natural History Unit Programmes (BBC)
42 = The World Around (About) Us (old prog BBC2)
52 = Untamed Amazonia - aquatic (Animal Planet)
67 = Crocodile Hunter (Steve Irwin) (Animal Planet)
68 = Jeff Corwin (Animal Planet and discovery)
85 = Animal Cops (detectives) (Animal Planet)
88 = Wildlife SOS (Animal Planet - Reality TV)
101 = Monkey World (Sky -possibly Monkey Business)
108 = Extreme Encounters (possible an episode by Jeff Corwin)
115 = Crocodile Diary (possible the crocodile hunter diaries)

Favourite nature books and magazines 1
26 = The Birds of the British Isles (Bannerman and Hodge)
27 = Wings guide to British Birds (RSPB Dominic Couzens)
35 = Talking to Animals (Charlotte Uhlenbrock)
50 = Mr Bear and the Bear (Francis Thomas and Ruth Brown)
51 = My Family and Other Animals (Gerald Durrell)
62 = Natural History (Journal of American Museum of Nat. History
65 = Readers Digest Nature Lover's Library Series
67 = Sidmouth Donkey Sanctuary (Elisabeth Svendson)
76 = The Living Countryside (Weekly Nature Magazine (Pub. Orbis)
84 = WWT Magazine (Wetlands, e.g. Slimbridge)
88 = The Wildlife Trusts Magazine (Devon Area)
89 = Torbay Coast and Countryside Magazine (Local Organisation)

Access to internet
1 = Access to internet
2 = No access to internet

Time spent surfing the internet
0 = No internet
1 = No time
2 = 1-30 minutes
3 = 31-60 minutes
4 = 61-120 minutes
5 = 121-180 Minutes
6 = Over 180 minutes

Favourite nature websites 1
0 = No Internet
1 = Have Internet but No Favourites Listed
2 = American Zoos
3 = Bristol Zoo
4 = Edenproject.co.uk
5 = Living Coasts
6 = London Zoo
7 = Marwell Zoo Website
8 = Natural History Museum
9 = Paignton Zoo
10 = San Diego Zoo (Pandacam)
11 = Sea World
12 = Washington Zoo (www.nationalzoo.org)
13 = Animal.com (Redirects to Discovery Channel)
14 = BBC Website
15 = BBC Natural History Programme Sites
16 = Blue Plannet Website (BBC)
17 = National Geographic
18 = Born Free (Animal Welfare and Conservation Charity)
19 = VIVA (Vegetarians International Voice for Animals)
20 = WWF
21 = Bird Guides
22 = Bird Lines
23 = British Birds
24 = Portland Bird Observatory
25 = Enchantedlearning.com (Educational Site)
26 = Dino Pictures (Part of Enchanted Learning Site)
27 = Animals Asia (www.animalsasia.org) (strange link site)
28 = Fish Keeping Sites
29 = Inti Wara Yassi (Respondents Volunteered Here)
30 = Nature Webcam Sites
31 = Rainforest (Information Site)
32 = Other

Frequecy of visits to zoo websites
0 = No internet
1 = Never
2 = Less than once a year
3 = About once a year
4 = A few times every year
5 = About once a month
6 = More than once a month

Zoo Web Use1: Finding out about opening times
0 = No internet
1 = Use for this purpose
2 = Do not use for this purpose

Zoo Web Use6: Do not use zoo websites
0 = No internet
1 = Have internet but do not use zoo sites
2 = Have internet and use zoo sites

First Child with special interest in nature media
0 = No special interest
1 = Special interest recorded

Age of First child with special interest in nature media
0 = No child recorded

First Child's favourite nature tv programmes1
39 = Walking with Dinosaurs/Beasts (BBC also UK Horizon)
48 = Crocodile Hunter (Steve Irwin: Animal Planet and ITV)
49 = Shauna's Amazing Animals (Aniamal Planet)
51 = Animal Hospital (Rolp Harris BBC1 also UK Horizon)
60 = Wildlife SOS (Animal Planet - Reality TV)

First Child's favourite nature videos1
0 = No Favourites Listed
1 = Any Animal Video
2 = Amazing Animals
3 = Animals, Animals, Animals
4 = A Trip to the Farm
5 = Attenborough
6 = Come Outside
7 = Life in the Freezer
8 = Life of Mammals
9 = Life on Earth (Attenborough)
10 = Marine Animals (DVD)
11 = Predators of the Wild (Survival Video)
12 = Ants
13 = Babe
14 = Disney Videos
15 = Dr Doolittle
16 = Fern Gully
17 = Finding Nemo
18 = Ice Age
19 = Jungle Book (1 or 2)
20 = Lion King (various)
21 = Beauty and the Beast
22 = Bob the Builder
23 = Dinosaurs
24 = Elmer
25 = Fireman Sam Video
26 = Grease
27 = Lord of the Rings
28 = Mary Poppins
29 = Mystery Mice
30 = Noddy Video
31 = Shrek
32 = The Lion the Witch and the Wardrobe
33 = Thomas the Tank Engine
34 = Tweenies Video
35 = Wiggly Worms
36 = Other

First Child's favourite nature books1
15 = Encyclopaedias (for children - Kingfisher)
24 = 64 Zoo Lane (Book from CBeebies TV series)
45 = A to Z of Animal Hospital (Book Infotainment)

First Child's favourite nature magazines1
0 = No favourites Listed
1 = Magazines Aimed at very young Children
2 = Any animal Magazine
3 = National Geographic
4 = Wildlife Watch Magazine
5 = Animal and You
6 = Animal Friends
7 = Animal Magazine
8 = DK Discovery Magazine
9 = Explorer Magazine
10 = Really Wild Magazine
11 = RSPB Magazine (special for children?)
12 = RSPCA (special for children?)
13 = WWF Magazine
14 = Bristol Zoo Magazine
15 = Paignton Zoo Magazine
16 = Girl Talk
17 = Percy Park Magazines
18 = WCW Magazines (Welsh)
19 = Other

First Child's favourite websites1
0 = No Favourites Listed
1 = Any Animal Website
2 = Bristol Zoo Site
3 = Bristol Zoo (Children's Site)
4 = Paignton Zoo Website
5 = Sea World Florida
6 = Taronga Zoo (Sydney)
7 = Animal.com (Discovery Channel)
8 = BBC Websites
9 = CBBC Website (BBC)
10 = Bob the Builder Website
11 = Really Wild Website
12 = Animals Asia (www.animalsasia.org)
13 = Other

First Child's favorite nature other
0 = No Other Favourites Listed
1 = 64 Zoo Lane (Cbeebies but in many media)
2 = Bristol Water
3 = Cats and dogs
4 = Clifford the Big Red Dog
5 = Dangerous Animals
6 = Hedgehog Rescue
7 = Jump Ahead Toddlers (CD Rom)
8 = Monkey Puzzle/The Gruffalo
9 = Smile Furry
10 = Spot the Dog
11 = We're Going on a Bear Hunt
12 = World's most Dangerous Creatures
13 = Other unclassifiable

Age of second child with special interest in nature media
0 = No Child Listed

Respondent's Gender
1 = Male
2 = Female

Respondent's Age
1 = 10-19yrs
2 = 20-29yrs
3 = 30-39yrs
4 = 40-49yrs
5 = 50-59yrs
6 = 60-69yrs
7 = 70yrs and over

Age of first child
0 = Child's Age Not Listed
1 = Child of or Under 1 Year

Sex of first child
0 = No Sex Listed
1 = Male
2 = Female

Does first child go to the zoo with you
0 = Child's Zoo Attendance Not Listed
1 = Child goes to zoo
2 = Child does not go to zoo

Age of fifth child
0 = Child's Age Not Listed
99 = Child Under 1 Year

Respondent's ethnicity
1 = White
2 = Mixed
3 = Asian or Asian British
4 = Black or black British
5 = Chinese
6 = Other ethnic group

Respondent's educational qualifications
1 = None of those listed
2 = 1 or more O levels/CSEs/GCSEs (any grades); NVQ level 1 etc.
3 = 5 or more O levels etc; NVQ level 2 etc
4 = A levels; NVQ level 3 etc
5 = First degree; NVQ levels 4-5
6 = Higher degree
7 = Not sure
8 = Other

Higher degree subject
0 = Does not have Higher Degree
1 = Astronomy
2 = Atmospheric Sciences
3 = Ecology
4 = Mathematics
5 = Clinical Pharmacy
6 = Health and Exercise
7 = Health Education
8 = Immunology (PhD)
9 = Psychiatry
10 = Archaeology
11 = English
12 = Film studies
13 = Geography
14 = Housing Policy
15 = International Development
16 = Linguistics
17 = Policy Studies
18 = Sociology
19 = Business
20 = Law
21 = Management
22 = Management - Personnel
23 = Architecture
24 = Art
25 = Design
26 = Education (PGCE)
27 = Education - Environmental
28 = Journalism
29 = Other

Present martial status
1 = Single
2 = Married or living with partner
3 = Widowed
4 = Divorced or separated

Personal Income
1 = Less than 10000
2 = 10000 to 14999
3 = 15000 to 19999
4 = 20000 to 24999
5 = 25000 to 29999
6 = 30000 to 34999
7 = 35000 to 39999
8 = 40000 to 44999
9 = 45000 to 49999
10 = 50000 and over
11 = Do not wish to say
12 = Do not Know

Household Income
1 = Less than 10000
2 = 10000 to 19999
3 = 20000 to 29999
4 = 30000 to 39999
5 = 40000 to 49999
6 = 50000 to 59999
7 = 60000 to 69999
8 = 70000 to 79999
9 = 80000 to 89999
10 = 90000 and over
11 = Do not wish to say
12 = Do not know

Home ownership
1 = Own house
2 = Rent house

Eight Class NSSEC
1 = Higher managerial and professional occupations
2 = Lower mangerial and professional occupations
3 = Intermediate Occupations
4 = Small employers and own account workers
5 = Lower supervisory and technical occupations
6 = Semi-routine occupations
7 = Routine occupations
8 = Unemployed
9 = Retired
10 = Housewife
11 = Unclassifiable

Social Class
1 = Professional, etc occupations
2 = Managerial and Technical occupations
3 = Skilled occupations non-manual
4 = Skilled occupations manual
5 = Partly skilled occupations
6 = Unskilled occupations
7 = Unemployed
8 = Retired
9 = Housewife
10 = Unclassifiable

Self ascription of respondent's class
1 = Working class
2 = Skilled working class
3 = Lower middle class
4 = Middle class
5 = Upper middle class
6 = Upper class
7 = Other
8 = Not sure