Consumer perceptions of energy and clothes shopping: a High Street Survey (additional details) If you have questions about these data, please contact: Dr Christopher Jones Department of Psychology, University of Sheffield, Western Bank, Sheffield S10 2TP, United Kingdom c.r.jones@sheffield.ac.uk +44 (0)114 222 6592 Questionnaire-based surveys (QBS), associated SPSS datafile (July 2014) and supportive documentation for a questionnaire conducted as part of the ESRC TRANSFER project (www.project-transfer.com) Two QBS were distributed - one looking at the motivations behind shopping for sustainable/second-hand clothing and one looking at the motivations behind shopping for sustainable/green energy tariffs. Participants took part in one QBS only. QBS's were distributed in High Street locations in Sheffield, Manchester and Stockport (United Kingdom) during June/July 2014. Relevant Transcript Names TRANSFERClothingSurvey.pdf TRANSFEREnergySurvey.pdf TRANSFERHighStreetSurveyData.sav InformationSheetClothingSurvey.docx InformationSheetEnergySurvey.docx Participants N = 138 members of the general public (mix of genders and ages) were stopped in High Street shopping locations. A total of n = 61 completed the energy survey and n = 77 completed the clothing survey. Materials and Procedure Materials 1. Information Sheet for QBS - provided brief details relating to the aims of the study and the ethical rights of the participants. Contained working definitions for the key terms relevant to the survey in question (i.e. Sustainable Development; Sustainable Fashion and Clothing; Energy Tariff and Green Energy). 2. QBS - The questionnaires were the same except for the target product (i.e. energy vs. clothing). The first section comprised items relating to respondents' interest, involvement, usage and consideration of the environmental impacts relating to the target product; and the importance of different factors (e.g. advertising) when purchasing the target product. The second section was based upon the Theory of Planned Behaviour and assessed respondents' attitudes, subjective norms, perceived behavioural control, personal norms and intentions regarding the purchase of the target product. An assessment of respondents' present engagement in a number of pro-environmental behaviours was also taken. The third section asked respondents to comment on the perceived motivations/actions of clothing/energy companies regarding the promotion of sustainability; and assessed the respondents ecological worldview using a short-form New Ecological Paradigm (NEP) scale. The fourth section comprised two free response items where respondents were invited to compete two sentences regarding shopping for the target product. Age, Gender and Bill-payer status were also recorded. Procedure A team of either two, three or four experimenters approached members of the general public in public spaces, shopping malls and high streets in Sheffield, Stockport and Manchester (June/July 2014). Prospective respondents where briefly introduced to the aims of the project (see information sheets) and were asked if they would like to participate by completing a short survey. Consenting participants were handed either a questionnaire relating to the purchase of 'green' energy tariffs or sustainable clothing products. The survey was completed in the presence of the experimenter(s) and comprised four principal sections. The first section comprised items relating to respondents' interest, involvement, usage and consideration of the environmental impacts relating to the target product; and the importance of different factors (e.g. advertising) when purchasing the target product. The second section was based upon the Theory of Planned Behaviour and assessed respondents' attitudes, subjective norms, perceived behavioural control, personal norms and intentions regarding the purchase of the target product. An assessment of respondents' present engagement in a number of pro-environmental behaviours was also taken. The third section asked respondents to comment on the perceived motivations/actions of clothing/energy companies regarding the promotion of sustainability; and assessed the respondents ecological worldview using a short-form (6-item) New Ecological Paradigm (NEP) scale. The fourth section comprised two free response items where respondents were invited to compete two sentences regarding shopping for the target product. Age, Gender and Bill-payer status were also recorded. After completing the survey, the partcipant was thanked for their time and dismissed.