Measuring Content Diversity in a Multi-platform Context
Map of Files uploaded

•	File ‘Explanation of methodology’ – explanation of methodological approach
•	Folder ‘Broadcasters data’ – content analysis relating to broadcasters:
o	Folder – BBC One  (content analysis of stated case study organisation):  
♣	File: BBC One May 2013 (data collection from stated organisation during stated period)
♣	File: BBC One March 2014 (data collection from stated organisation during stated period)
♣	File: BBC One January 2015 (data collection from stated organisation during stated period)
o	Folder – BBC Three (content analysis of stated case study organisation):  
♣	File: BBC Three March 2014 (data collection from stated organisation during stated period)
♣	File: BBC Three January 2015 (data collection from stated organisation during stated period)
o	Folder – ITV (content analysis of stated case study organisation):  
♣	File: ITV March 2014 (data collection from stated organisation during stated period)
♣	File: ITV January 2015 (data collection from stated organisation during stated period)
o	Folder – MTV (content analysis of stated case study organisation):  
♣	File: MTV May 2013 (data collection from stated organisation during stated period)
♣	File: MTV March 2014 (data collection from stated organisation during stated period)
♣	File: MTV January 2015 (data collection from stated organisation during stated period)
o	Folder – STV (content analysis of stated case study organisation):  
♣	File: May 2013 (data collection from stated organisation during stated period)
♣	File: File: March 2014 (data collection from stated organisation during stated period)
♣	File: January 2015 (data collection from stated organisation during stated period)

•	Folder ‘Newspapers data’ – (content analysis relating to newspaper case study organisations)
o	Folder – The Financial Times (content analysis of stated case study organisation):  
♣	File: The Financial Times April 2013 (data collection from stated organisation during stated period)
♣	File: The Financial Times April 2014 (data collection from stated organisation during stated period)
♣	File: The Financial Times February 2015 (data collection from stated organisation during stated period)
o	Folder – The Telegraph (content analysis of stated case study organisation):  
♣	File: The Telegraph April 2013 (data collection from stated organisation during stated period)
♣	File: The Telegraph April 2014 (data collection from stated organisation during stated period)
♣	File: The Telegraph February 2015 (data collection from stated organisation during stated period)

•	Folder ‘Magazines data’ – (content analysis relating to magazines case study organisations) 
o	Folder – Elle UK (content analysis of stated case study organisation):  
♣	File: Elle UK June 2013 (data collection from stated organisation during stated period)
♣	File: Elle UK May 2014 (data collection from stated organisation during stated period)
♣	File: Elle UK January 2015 (data collection from stated organisation during stated period)
o	Folder – T3 (content analysis of stated case study organisation):  
♣	File: T3 May 2013 (data collection from stated organisation during stated period)
♣	File: T3 March 2014 (data collection from stated organisation during stated period)
♣	File: T3 February 2015 (data collection from stated organisation during stated period)
o	Folder – Total Film (content analysis of stated case study organisation):  
♣	File: File: Total Film March 2014 (data collection from stated organisation during stated period)
♣	File: Total Film January 2015 (data collection from stated organisation during stated period)
o	Folder – NME (content analysis of stated case study organisation):  
♣	File: NME May 2013 (data collection from stated organisation during stated period)
♣	File: File: NME May 2014 (data collection from stated organisation during stated period)
♣	File: NME January 2015 (data collection from stated organisation during stated period)

Publications

Users can access data or documentation as journal article, publications at the project website a link to which can be found in related resources. 

The project 
                        
The data was generated as part of a larger three year ESRC funded project ‘Multi-platform media and the digital challenge’ conducted within the Centre for Cultural Policy Research (CCPR) at the University of Glasgow. The project adopts a comparative multi-sector approach to investigate empirically how the adoption of a multi-platform outlook is affecting the diversity of content output.   Focusing on selected case study content bundles, the project investigates and compares how the composition of media output has changed over time (in the 2013-15 period) alongside adjustment of strategies more towards multi-platform delivery. 
Collecting the data

Data was collected in three phases: spring 2013, spring 2014 and spring 2015.  Data was collected from eight case study media organisations drawn from newspaper and magazine publishing and broadcasting. Selected content bundles (a newspaper/ magazine title or broadcasting channel) from case study organisations were explored which included two newspaper titles The Financial Times and The Telegraph; Three broadcast channels - BBC One, MTV, STV and three magazine titles- Elle UK, T3 and NME. Three further case studies Total Film (Future Publishing), BBC Three (BBC) and ITV (ITV) were added in phase two and phase three (conducted in springs 2014 and 2015) for reasons relating to the wider project, namely relating to issues around access for the collection of interview data. The analysis focused on the programme/ story-type diversity or the range of different shows or stories available. For the purposes of manageability, selected categories or genres of content were primarily focused on, for example ‘celebrity’ from Elle UK and ‘UK companies’ from The Financial Times (please see Table 12, Table 7 and Table 12 for full details). All content published, during the chosen periods/parameters (see Table 2, Table 8 and Table 13 ), across selected platforms (print, online and mobile) was recorded in an excel spreadsheet. Details of the items recorded can be found in Table 3, Table 9 and Table 14. In order to categorise content within the print case studies, story type codes were ascribed. These can be found in Table 4, Table 5, Table 15, Table 16, Table 17 and Table 18.  In print a story value was ascribed linked to the length of the article and the presence or absence of particular features (for example photos or video). Details of these values can be found in Table 6 and Table 19. In relation to broadcasting a programme value was attributed based on the length of the programme in the linear or on-demand transmission (see Table 10) or in relation to the presence or absence of particular features on the ancillary website (see Table 11). 

Tables of categories and codes
Newspapers
Sector	Case study	Content category	
Newspaper publishing 	The Financial Times	UK Companies	
Newspaper publishing 	The Telegraph 	Entertainment 	
Table 1 – Content categories
	Print/ Broadcast 	Online	Mobile 	
The Financial Times	5 days 
1.	22nd-26th April 2013
2.	28th April-2nd May 2014
3.	9th-12th February 2015
	5 days 
1.	22nd-26th April 2013
2.	28th April-2nd May 2014
3.	9th-12th February 2015
	5 days 
1.	22nd-26th April 2013
2.	28th April-2nd May 2014
3.	9th-12th February 2015
	
The Telegraph 	5 days 
1.	22nd-26th April 2013
2.	7th-11th April 2014
3.	2nd-6th February 2015	5 days 
1.	22nd-26th April 2013
2.	7th-11th April 2014
3.	2nd-6th February 2015	5 days 
1.	22nd-26th April 2013
2.	7th-11th April 2014
3.	2nd-6th February 2015	
Table 2 - Dates of data collection
	Items recorded	
The Financial Times	Story type (code), 
Sector (code);
Story subject (company name);
Author; 
Story value.  	
The Telegraph 	Story type (code), 
Sector (code);
Story subject (event/ performer name); 
Author; 
Story value.  	
Table 3 – Items recorded
Story Type
	Code	
Mergers and Acquisitions	M&A	
Results	R	
Company Profile	CP	
Markets	M	
Criminal/ Legal Investigation 	C/L investigation 	
Company restructure 	CR	
Investment 	I	
Other	O	
Sector	Code	
Retail and consumer	R&C	
Banking and Financial Services	B&FS	
Energy	E	
Transport	T	
Media	M	
Tech	TE	
Health	H	
Infrastructure	I	
Property	P	
Defence and Security	D	
Telecoms	TEL	
Tourism and Travel	TOUR	
Other	O	
Table 4 – Story codes (The Financial Times)
Story Type
	Code	
Celebrity gossip	CG	
Review	R	
Event reporting	ER	
Sale	S	
Review 	R	
Interview	I	
Other	O	
		
Sector	Code	
Film	F	
Television	TV	
Music	M	
Theatre	T	
Dance	D	
Fashion	FN	
Literature/ writing	L	
Art	A	
Comedy	C	
Radio	R	
Other	O	
Table 5– Story codes (The Telegraph)
Size	Value	
Snippet (under 20 words)	0	
Small (under 300 words)	1	
Medium (300-1000 words)	2	
Large (1000 words +)	3	
		
No photos	0	
Photo	1	
Multiple photos	2	
		
No graphics	0	
Graphic	1	
Multiple graphics	2	
		
No table of figs	0	
Table of figs	1	
Multiple tables of figs	2	
		
No slides	0	
Slide	1	
Multiple slides	2	
		
No video	0	
Video	1	
Multiple videos	2	
Table 6 – Story values 

Broadcasters 
Sector	Case study	Content category	
Broadcasting	BBC 	BBC One	
Broadcasting	STV Group plc	STV 	
Broadcasting	Viacom International Media Networks Europe	MTV 	
Broadcasting	ITV	ITV	
Broadcasting	BBC	BBC Three	
Table 7 – Content categories 
	Print/ Broadcast 	Online	Mobile 	
BBC 	2 days 
1.	18th and 21st of May 2013
2.	23rd and 25th March 2014
3.	25th and 27th January 2015
	Derived from linear schedule 	Derived from linear schedule	
STV Group plc	2 days 
1.	18th and 21st of May 2013
2.	23rd and 25th March 2014
3.	25th and 27th January 2015

	Derived from linear schedule	Derived from linear schedule	
Viacom International Media Networks Europe	2 days 
1.	18th and 21st of May 2013
2.	23rd and 25th March 2014
3.	25th and 27th January 2015
	Derived from linear schedule	Derived from linear schedule	
ITV	2days
1.	23rd and 25th March 2014
2.	25th and 27th January 2015
	Derived from linear schedule	Derived from linear schedule	
BBC Three	2days
1.	23rd and 25th March 2014
2.	25th and 27th January 2015
	Derived from linear schedule	Derived from linear schedule	
Table 8 - Dates of data collection 
	Items recorded	
BBC One 	Time of transmission, 
programme title,
episode name/ number,
Story value.
	
STV 	Time of transmission, 
programme title,
episode name/ number,
Story value.
	
MTV	Time of transmission, 
programme title,
episode name/ number,
Story value.
	
ITV	Time of transmission, 
programme title,
episode name/ number,
Story value.
	
BBC Three	Time of transmission, 
programme title,
episode name/ number,
Story value.
	
Table 9 – Items recorded
Size	Value	
Under 15 minutes	1	
15-30 minutes 	2	
31-45 minutes	3	
46-60 minutes	4	
61-120 minutes	5	
121 minutes +	6	
Table 10 – Content value (linear and on-demand transmission)
Size	Value 	
No programme description	0	
Programme description 	1	
		
No photos	0	
Photo	1	
		
No educational content online	0	
Educational content online	1	
		
No video clips	0	
Video clip	1	
		
No extra content online	0	
Extra content online	1	
		
No blog	0	
Blog 	1	
		
No Game	0	
Game	1	
		
No iPad app	0	
iPad app	1	
Table 11 – Content value (online)

Magazines
Sector	Case study	Content category	
Magazine publishing 	Elle UK	Celebrity	
Magazine publishing	T3	Mobile Devices	
Magazine publishing	NME	UK artists 	
Magazine publishing	Total Film 	Superhero films	
Table 12 – Content categories 
	Print/ Broadcast 	Online	Mobile 	
Elle UK	1 month 
1.	July edition published 5th June 2013
2.	May edition published 3rd April 2014
3.	March edition published 29th January 2015	7 days 
1.	5th-11th June 2013
2.	3rd-9th April 2014
3.	29th January-4th February 2015	1 month 
1.	July edition published 5th June 2013
2.	May edition published 3rd April 2014
3.	March edition published 29th January 2015	
T3	1 month 
1.	July edition published 24th May 2013
2.	May edition published 27th March 2014
3.	March edition published 19th February 2015	7 days 
1.	24th-31st May 2013
2.	27th march-4th April 2014
3.	19th-26th February 2015	1 month 
1.	July edition published 24th May 2013
2.	May edition published 27th March 2014
3.	March edition published 19th February 2015	
NME	1 week 
1.	Published May 24th 2013
2.	Published 5th April 2014
3.	Published 17th January 2015
	7 days 
1.	24th-31st May 2013
2.	5th-11th April 2014
3.	17th-23rd January 2015	1 week 
1.	Published May 24th 2013
2.	Published 5th April 2014
3.	Published 17th January 2015	
Total Film 	1 month
1.	May edition – published 14th March 
2.	March edition – published 17th January 2015	7 days
1.	14th-21st March 2014
2.	17th-23rd January 2015 	7days 
1.	May edition – published 14th March
2.	March edition – published 17th January 2015	
Table 13 - Dates of data collection 
	Items recorded	
Elle UK	Story type (code), 
Story subject (celebrity name); 
Author; 
Story value.  	
T3	Story type (code), 
Story subject (brand and product); 
Author; 
Story value.  	
NME	Story type (code), 
Story subject (artist name); 
Author; 
Story value.  	
Total Film 	Story type (code), 
Story subject (film title); 
Author; 
Story value.  	
Table 14 – Items recorded
Story Type (event)
	Code	
Event Reporting	ER	
Celebrity Gossip	CG	
Celebrity Profile	CP	
Star Style	SS	
Other	O	
Table 15 – Story type (Elle UK)
Story Type (event)
	Code	
New Product	NP	
Technology News	TN	
Technology Review 	TR	
Other	O	
Table 16 –Story type (T3)
Story Type (event)
	Code	
New Music (Album/ single)	NM	
Awards ceremony 	AC	
Performance	P	
Tour	T	
Celebrity gossip	CG	
Other	O	
Table 17 – Story type (NME)
Story Type (event)
	Code	
Feature	F	
Film News	FN	
Film Review 	FR	
Other	O	
Table 18 – Story type (Total Film)
Size	Value	
Snippet (under 20 words)	0	
Small (under 300 words)	1	
Medium (300-1000 words)	2	
Large (1000 words +)	3	
		
No photos	0	
Photo	1	
Multiple photos	2	
		
No video	0	
Video	1	
Multiple videos	2	
Table 19 – Story value